ANDREW REACH (1961 - )
The burgeoning movement of digital fine art is exciting and I’m grateful to be living in an age with digital technology available to me. I’m often asked what digital art is and hope this page helps to better understand it.
"Digital art is a general term for a range of artistic works and practices that use digital technology as an essential part of the creative and/or presentation process."
This statement excerpted on Wikipedia by Christiane Paul, curator of new media art at the Whitney Museum of American only begins to explain in the most general terms what Digital Art is. But as one delves deeper it gets complicated and confusing.
Digital Artist Max Eternity, founder of Art Digital Magazine trying to make sense of all the range of artistic practices within the realm of digital technology says:
Digital Art: Nomenclature for visual art forms created prior to the digital age–painting, printing, sculpting, etc.–that now employ digital technology and virtual tools to replace or build upon former physical tools and substrates, while keeping in place such long-held protocols like editioning, which cannot be overstated as critical to the understanding and value of each rendered piece.
Omni Art: Nomenclature for intentional works of creativity–usually defined as art–that may or may not exist well within the bounds of historically understood visual art categories–painting, drawing, mixed-media, sculpting, poetry, dance, etc.–terms once applicable and useful in identifying all styles and types of artistic work products prior to the industrial revolution and the subsequent digital age. These forms of art, often called new media, are currently made possible and shaped by the rise of electronic devices, like video games, capable of capturing and/or creating moving images, and include projects that employ entirely or in part electronic, biological, mechanical, digital or other tools used creatively for work products that are virtual and/or physical, and possibly interactive or ephemeral in nature, in which editioning may or may not be relative.
I point out these definitions, because not only does it help clarify some of the confusion but also clarifies where my artistic practice lies in the multitudes of artistic practices utilizing digital technology.
As you can see, the term digital art is quite broad with numerous expressions. My expression is to create digital prints as a means to render the digital information I have created on a substrate so that it can be hung on a wall to be viewed and appreciated. In this sense, my work is not much different than the traditional print maker.
So simply, like artists from all times, I create pictures. And I want those pictures to be displayed on a wall where viewers can have a personal experience with it. So, it’s not unlike a traditional artist who paints or draws a picture and then aspires for that picture to be exhibited and displayed in a public or private environment so that it can live on for years to come to speak who ever may view it. Digital technology does not change this constant of human endeavor, it merely enhances it and brings new forms of expression. And the world goes forward.
Reach, Andrew. "What Is Digital Art." ANDREWREACH.COM. Word Press, 2013. Web. 5 September 2013. http://www.andrewreach.com/?page_id=137
Within Reach, Recent Works by Andrew Reach. Tregoning & Company, Cleveland, Ohio, 2008.
Prior to 2005, I was a practicing architect for almost 20 years. After surgeries for a spine disease, I became disabled and unable to continue in my chosen profession. I rechanneled my passion for architecture through reinvention from architect to fine artist. I use digital tools to create my work. Digital technologies allow me to get out the artistic visions in my mind that help me get myself out of the confines of pain that I cope with every day.
Until recently, in the work I’ve created, I’ve been predominantly using the right side of my brain. The analytical, mathematical and engineering side of my left brain has been on a kind of sabbatical. My newest works have found me returning to my roots, incorporating the architect in me into my fine art. I have also begun exploring forms in three dimensions and experimenting with 3D printing technology.
The work “Restricted Propulsion” is an example of this progression as it represents my left brain and right brain, on a collision course with each other. The grid, often used by architects to define the physical location of architectural space coexists with geometric abstraction and color. The geometric forms imply kinetic energy, but in this work the movement is tethered by the grid and not able to escape, a metaphor for my inability to move freely without constriction through the world.
-Andrew Reach 2013